Strategic new course set in South America: boosting BYK’s presence and customer proximity in Brazil

Wesel, August 28, 2025 – In founding the new company “BYK do Brasil” and appointing Carlos Roberto C. Duarte Coelho as local Managing Director, BYK is sending out a clear signal on the growing importance of the South American market in the global context.

With immediate effect, the new company with headquarters in São Paulo will be assuming local functions in marketing, sales, and technical service, and it will effectively be the direct point of contact for customers in Brazil and beyond. These measures represent a clear strategic focus: The economic dynamics of the region – especially in the paints and coatings, plastics applications, and cosmetics segments – are recognized as a key driver of growth and are being specifically fostered. Besides which, these moves lay the foundations for a more intensive development of the market, swifter response times, and even closer cooperation with customers and partners at the local level.

“By establishing BYK do Brasil and putting Carlos Coelho in charge, we at BYK are underlining our ambitions in South America. There is a steady upwards trend in developments in the region, and they offer potential for further growth and an even more intensive proximity to customers. Carlos Coelho will thus be encountering excellent overall conditions for building on the successful work of recent years and generating fresh momentum,” says Dr. Stefan Mößmer, Managing Director Marketing & Commercial at BYK.

From September 23 to 25, 2025, the BYK team will be presenting the latest additive developments for the paints and coatings industry at Booth B01 at the ABRAFATI SHOW. Make use of this opportunity to exchange ideas with the additives experts on the spot and to learn more about BYK’s innovative solutions with which the performance and sustainability of modern systems can be improved.